Hershypark, the famous theme park in Hershey, Pennsylvania, is using a viral marketing strategy to generate buzz around a new roller coaster code named "Attraction 2012". The park has starte…

The producer of the hit TV show "Cougar Town" Bill Lawrence says that in this age of DVRs and social media, on-air promotion for established shows is far less important than the viral market…

Viral marketing videos are a powerful force for pulling in tens of millions of views on the web. They are also the most commonly shared things on social networks like Facebook and Twitter. There are e…