Having their content go 'viral' is a fantasy of business website owners and designers, and many companies believe that social media and online marketing isn't worth it if they aren't getting high numbers. It's true that viral success can greatly benefit a company, especially if it is built around a new product. One tip for getting your content to spread faster is to embrace weirdness.
A good example is Skittles, which has some strange and unique commercials both online and on TV. This has garnered press coverage for the company and millions of views on YouTube. Other viral campaigns based on weirdness include elfyourself.com by OfficeMax and the cute Kia Soul Hamster commercial. These campaigns are all unique and make people laugh, while creating a memorable impression of the brand at the same time.