Viral campaigns are becoming increasingly more popular due to its low cost and the fact that the consumers themselves spread the campaign without any intervention by the brand itself. Some campaigns have generated unprecedented news on the online media networks and social networks which also resulted in the brands increasing their video content.
The "smartwater" viral campaigns featuring Jennifer Aniston became an instant hit on the net with approximately 9 million views. The selling point of this campaign was a combination of cute animals, babies and a woman posing seductively.
Another of the viral campaigns which captivated the attention of the youth was the quicksilver dynamite surfing campaign which showed a boy wearing branded clothing throwing a dynamite stick into the water to generate waves for his friend to surf. It was not real but it got the attention it wanted and clocked more than 10 million views.
One of the most viewed viral campaigns of all time clocking an outstanding 46 million views was the burger king campaign which was interactive in its approach and people could command a person in a chicken suit to perform anything. The content could be shared and hence added to its overall appeal.
Old spice which went all out with the viral campaigns to change its image as an after shave lotion for older men clocked around 20 million views. The campaign featured a young man promoting old spice by saying that he could not guarantee that men would look like him but atleast they could smell like him.