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© Taylor Burnes

When you are renovating your office space with a carpet installation company like Empire Today, the preparation period can be hectic. There will be a variety of choices that you'll need to decide before you get your new flooring. Fortunately, you don't have to make the decision alone.

Just like with many other business and marketing decisions, you can consult others for help and advice. Firstly, you can get advice about your new flooring from the carpet installers. The professionals at Empire Today, for instance, will be glad to take any of your questions and can even give you suggestions about the kind of designs and materials that would be suitable for your office.

Secondly, you should also ask advice from your co-workers. The staff members are the ones who are at the office every day, and they will have ideas and opinions about the look of their work environment. Before you make any final decisions about the color, texture and design of your new office flooring, make sure you have consulted your most trusted co-workers. This will give them a greater sense of ownership and pride once the new flooring in installed, as they gave their input in the decision-making.

© Sam Howzit

The viral marketing campaign for the new video game Battlefield 3 has already begun in earnest. The game developer, DICE, has been sending out a steady stream of trailers and gameplay footage since the game was officially announced earlier this year, but they have just taken it to the next level.

Now the company is rolling out banner ads with some of the biggest internet gaming hubs such as GameSpot, Game Trailers, IGN, and ESPN.com. This is an early advertising blitz even for the world of video games, but it looks like EA is planning to spend their $100 million marketing budget in a way that will keep the game fresh in the minds of gamers all the way up to the November launch. It would not be surprising to see the game advertised on TV during big upcoming sporting events like the NBA or NHL Playoffs.

© paukrus

Viral campaigns are becoming increasingly more popular due to its low cost and the fact that the consumers themselves spread the campaign without any intervention by the brand itself. Some campaigns have generated unprecedented news on the online media networks and social networks which also resulted in the brands increasing their video content.
The "smartwater" viral campaigns featuring Jennifer Aniston became an instant hit on the net with approximately 9 million views. The selling point of this campaign was a combination of cute animals, babies and a woman posing seductively.
Another of the viral campaigns which captivated the attention of the youth was the quicksilver dynamite surfing campaign which showed a boy wearing branded clothing throwing a dynamite stick into the water to generate waves for his friend to surf. It was not real but it got the attention it wanted and clocked more than 10 million views.
One of the most viewed viral campaigns of all time clocking an outstanding 46 million views was the burger king campaign which was interactive in its approach and people could command a person in a chicken suit to perform anything. The content could be shared and hence added to its overall appeal.
Old spice which went all out with the viral campaigns to change its image as an after shave lotion for older men clocked around 20 million views. The campaign featured a young man promoting old spice by saying that he could not guarantee that men would look like him but atleast they could smell like him.